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Read this on the internet today:
"Sometimes a brand needs to be created, and sometimes it needs to be refreshed because everything around it is shifting. The most important thing is to convey who and what you are with clarity and simplicity. Identify your brand truths and use them to drive your business in a competitive marketplace."
Boy, is that spot on! It's so easy for all of us to get caught up in "marketing" and forget that the real need is for us to CLEARLY, and SIMPLY, communicate our message! What better time of year than now to identify what we want to accomplish and communicate?
Go back t the basics. Remember why it is you got started in this business in the first place. What kind of images do you want to take? What kind of studio do you want to own? What kind of photography do you want to offer? Are you doing it? If not, why not? Could part of the reason be that you are not clearly communicating those messages to your audience?
On a piece of paper, write down the kind of jobs you want to photograph...in as specific detail as possible. Now write the kinds of jobs that make up the bulk of what you are actually shooting. Now take a look at your marketing pieces - objectively. This includes any printed material you may handout, your website, your facebook page, etc. Anything at all that shows your work to an audience. Are you showing what you want to sell? In other words, are you communicating who you are with clarity and simplicity? If not, this might be the perfect place to begin a marketing overhaul in 2010!
Saturday, December 19, 2009
Thursday, December 17, 2009
lists, lists, lists!
The other day on facebook, I made a comment that I'm guilty of adding things on my To-Do-List that weren't originally on there because it makes me feel better to at least have SOMETHING I can cross off!
Lots of folks confessed to doing the same, so I thought I would share with you my favorite list-making tool. You can find it at www.lists.zenbe.com.
It stays on the computer, synchs with the almighty iPhone, and generally, keeps me on task. You can have multiple lists, share a list, set deadlines, etc. You can even make a list for someone else and add on to it! Now...if the almighty Zenbe could just make Michael check the list I would be set!
My favorite part is at the end of the day, reviewing the number of items that are now grayed out because I have a check mark next to them, and then...finally, deleting them. Pure satisfaction (depending, of course, on how accomplished I have been that day!)
The only caveat I have to offer is that, occasionally, if I close the browser without logging out first, items can be lost. I don't think it saves quite as often as it should.
So, there you go - happy Listing!
Lots of folks confessed to doing the same, so I thought I would share with you my favorite list-making tool. You can find it at www.lists.zenbe.com.
It stays on the computer, synchs with the almighty iPhone, and generally, keeps me on task. You can have multiple lists, share a list, set deadlines, etc. You can even make a list for someone else and add on to it! Now...if the almighty Zenbe could just make Michael check the list I would be set!
My favorite part is at the end of the day, reviewing the number of items that are now grayed out because I have a check mark next to them, and then...finally, deleting them. Pure satisfaction (depending, of course, on how accomplished I have been that day!)
The only caveat I have to offer is that, occasionally, if I close the browser without logging out first, items can be lost. I don't think it saves quite as often as it should.
So, there you go - happy Listing!
Monday, December 14, 2009
New Blog for Pros!
Hi Everyone!
I couldn't be more excited to start my new blog for Professional Photographers! One of my New Year's Resolutions for 2010 is to be better about blogging - both for my business and for other pros. So many of you have been kind enough to keep in touch over the years and I wanted a way to keep you updated on all the things going on over here in our neck of the woods. I'll use this blog to keep in touch, but also, to share marketing ideas and tips and tricks that are helping us stay successful. So check back often, subscribe, and share with your pro friends!
So, I figured...what better way to kick it off than by using to post this amazing announcement and kick the New Year a little early!!
I couldn't be more excited to start my new blog for Professional Photographers! One of my New Year's Resolutions for 2010 is to be better about blogging - both for my business and for other pros. So many of you have been kind enough to keep in touch over the years and I wanted a way to keep you updated on all the things going on over here in our neck of the woods. I'll use this blog to keep in touch, but also, to share marketing ideas and tips and tricks that are helping us stay successful. So check back often, subscribe, and share with your pro friends!
So, I figured...what better way to kick it off than by using to post this amazing announcement and kick the New Year a little early!!
Joy to the World Websummit
28 speakers. 14 hours.
Serious Money Making Ideas.
'Tis the season to give and reflect on how thankful we are for our friends and family, clients and staff. All year, you've given your clients beautiful images for their homes and families. So how about a gift for you that may be the best gift you'll receive in 2009.
Please join me and 27 other industry leading photographers for
The Joy to the World FREE Marketing Websummit on December 28, 2009
We'll each share our best money-making ideas for your business in the new year. From promotional ideas, to earning a larger investment from each wedding client, workflow improvements and more, you'll learn so much in these 14 FREE hours to substantially grow your business in 2010. At the same time, we'll be helping fund smiles for children in need of cleft lip and cleft palate surgeries through PPA Charities.
Want to know more?
Over 10,000 professional photographers registered for our Master Photographers Free Marketing Telesummit in September. You raved about how much you learned so we thought why not do it again to help you get off to a strong start in the New Year...and make it BIGGER and BETTER! The Joy to the World Websummit promises to provide you with serious money making ideas for your business.
All you need is a computer with an Internet connection to join us December 28 (and the latest version of Adobe Flash - it's free, too). The Websummit will be available for 24 hours beginning at 12:01 CST on December 28. Listen to only those speakers you like best or watch all 28. You can start, stop and pause each speakers' presentation to learn at your leisure within the 24 hour window.
Simply REGISTER NOW for FREE!!
How's that for a kick-off to the new blog?? Remember, share this with your pro friends please! You will be helping me with my New Year's Resolution!28 speakers. 14 hours.
Serious Money Making Ideas.
'Tis the season to give and reflect on how thankful we are for our friends and family, clients and staff. All year, you've given your clients beautiful images for their homes and families. So how about a gift for you that may be the best gift you'll receive in 2009.
Please join me and 27 other industry leading photographers for
The Joy to the World FREE Marketing Websummit on December 28, 2009
We'll each share our best money-making ideas for your business in the new year. From promotional ideas, to earning a larger investment from each wedding client, workflow improvements and more, you'll learn so much in these 14 FREE hours to substantially grow your business in 2010. At the same time, we'll be helping fund smiles for children in need of cleft lip and cleft palate surgeries through PPA Charities.
Want to know more?
Over 10,000 professional photographers registered for our Master Photographers Free Marketing Telesummit in September. You raved about how much you learned so we thought why not do it again to help you get off to a strong start in the New Year...and make it BIGGER and BETTER! The Joy to the World Websummit promises to provide you with serious money making ideas for your business.
All you need is a computer with an Internet connection to join us December 28 (and the latest version of Adobe Flash - it's free, too). The Websummit will be available for 24 hours beginning at 12:01 CST on December 28. Listen to only those speakers you like best or watch all 28. You can start, stop and pause each speakers' presentation to learn at your leisure within the 24 hour window.
Simply REGISTER NOW for FREE!!
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